Creator Cash is now available on the App Store and Google Play Store. And we’re launching a suite of financial tools built for Creators this year. Schedule a quick call with us to learn more.
Let’s talk about Adam. Adam is a full-time Creator on YouTube, and he’s filing taxes for the first time this year. He has no idea where to start: there’s like 12 different forms, but not all of them apply to him? And Tax Day is right around the corner (April 15, so mark your calendar).
Because Adam is a Creator, he’s his own business. He’s…
Being a Creator is running a business, and finance is as important as it is for any other business. Here are some reasons having a business bank account is crucial to running a successful business.
A separate account will make managing your spending and expenses easier, especially if you have multiple streams of income. Build credit, pay your bills, and take charge of your earnings.
Change the way you look at your creative work with a separate business account—you’ll start treating it more as a business than a hobby or side project.
When sponsors, networks, collaborators, and other creative partners…
YouTube Shorts are the best new way for Creators to grow their channels.
Shorts are a new vertical video format on YouTube, similar to TikTok and Instagram Reels. This video format is meant to be shot, edited, and uploaded from your mobile phone.
Shorts are a great way for smaller Creators to get discovered quickly. Unlike regular YouTube videos, viewers are given a feed of random videos to watch, meaning Shorts are more likely to be shown to new audiences. It also makes it easy for viewers to subscribe by including a subscribe button at the bottom of the screen…
ROI (Return on Investment) measures how much a sponsor or brand will return from investing in you for a campaign.
A good ROI means a brand is earning more than they spent on the partnership or sponsorship.
Brands want to ensure that their partnership is beneficial and that they are achieving enough sales, conversions, and awareness for their sponsorship.
ROI is usually given as a percentage. The formula for calculating ROI is:
Next time you partner with a brand, you’ll have data to leverage pay.
Creators are brands and businesses. As you continue to share content with your audiences, you’re building a customer base. You earn income, and you often invest in yourself. Because the Creator career can be seen as non-traditional, there’s not a whole lot of documentation on financial literacy from the Creator business perspective. We want to change that.
One of the pillars of financial literacy is…
This article is part of our series on How Creators Can Sell Directly to Their Audiences. In this series, we talk about how to expand your creative business and make money independent of any platform. We break it down into simple, easy steps, so you can get started right away. Check out the other articles in the series:
Marketing is hard. For creators and companies alike, it’s not as a simple as putting out a few Instagram posts and waiting for your inbox to flood with orders. …
This article is part of our series on How Creators Can Sell Directly to Their Audiences. In this series, we talk about how to expand your creative business and make money independent of any platform. We break it down into simple, easy steps, so you can get started right away. Check out our last article in the series:
We’re going to give you the playbook on how to get started. You’re ready for the next step in your creative business, and you want to create a store (or catalogue) of things you can offer to your audience. …
We’re big advocates for exploring other income streams; and creating a storefront for you time, content, products, and services can be a great source of income.
Creator businesses are built on creativity and community. As a creator, you cherish your audience and know it’s what separates you from the creator next door. Communities crave content, and exclusive content is what every diehard fan wants most. Even better, exclusive content is easy to make, easy to share, and even easier to monetize. …
Turning your passions or skills into income isn’t always as easy as it seems—especially when you’re bogged down by the limitations of YouTube, Instagram, TikTok, and any other creator platform. Creators have a world of experience, knowledge, and clout to share with their audiences—it’s a creative business. Selling directly to your audiences is not only how you grow and profit, but it also allows you to remain independent from those platforms.
Here’s some things you can sell to you audience directly: your times, services, instructional videos, digital products, downloadable content, 1:1s, personalized messages, meet up events, commissioned pieces, and so…
COVID-19 has affected every industry in some way, shape, or form. Luckily, creators have a unique opportunity to reach viewers who are looking for content to fill their lockdown days. Some creators are pivoting to other platforms (the rise of TikTok helps), and others are expanding their brand to something other than media. It can be tricky to navigate the space with sensitivity during a year like 2020, but it’s not impossible.